Personal branding*: What is it? What’s it for?

*Self- Marketing

What is my identity? What are my skills and talents? What makes me different?

How am I perceived by my professional surroundings? What are my challenges, my short or medium term objectives? How do I communicate to reach them? What form of communication, which effective tools and especially what suits me?

At the end of the day, what is my personal brand and how do I make it stand out?

As business leaders, public figures, top-level athletes, employees, students, etc., each individual must lead a personal and professional life, taking into account the changes in models and the challenges of decades to come: globalisation, digitalisation, social transformations, interdependence of organisations, new management methods, environmental challenges, etc.

In this framework, everyone, whatever their status, whatever their role, is more than ever an actor in their career path, throughout their life, which they manage as a business project. It’s simply being proactive and business-minded throughout life.

Make your personal brand appear and stand out by continuously questioning and rethinking your values, your know-how, your talents; it is a demanding but necessary approach, which allows everyone to become prominent in their environment, in their ecosystem and to achieve their objectives…

My objectives? Ah, yes… Still, it is necessary to define your true objectives, according to your personal needs, values and motivations.

And what about Social Branding? Evolving world, models, digital era… Personal Branding necessarily leads to Social Branding or digital self-marketing… Communicating with your personal brand on social networks…

Still wondering if Personal Branding is relevant? What is your personal brand? Are you prominent enough to meet your challenges? And above all, do you have the image that suits you?

Let’s talk about it!

 

Katia BLANC