MYSUNNYBRAND | AGENCE CONSEIL EN RAYONNEMENT: MARQUE PERSONNELLE, MARQUE ENTREPRISE & MARQUE EMPLOYEUR | TÉLÉPHONE : 04 91 33 50 39

Digital Outreach

Digital transformation has a strong impact on brand management issues for companies and organisations in general. Mysunnybrand assists you in expanding your digital outreach!

MYSELF

Personal guidance
CREATING LINKEDIN SUMMARIES

Based on your personal brand.

Social branding support gives you the tools and methods to write your personal summary. And we can also write it for you.

DESIGN AND IMPLEMENTATION OF PERSONAL DIGITAL STRATEGY

Personal and social branding support gives you the necessary tools to develop your strategy. We can help you to design it precisely; we can give you advice according to your goals and your personal brand:

  • Creation of a custom-made personal digital strategy
  • Implementation: content sourcing, keywords, influencers, content plan development, expert blog, video biography, content writing.
stratégie digitale
PERSONAL COMMUNITY MANAGEMENT

We will have taught you and given you the tools and skills to ...

And we can also do it for you…

  • Support and monitoring of personal social network management
community-management-personnel
IMPLEMENTATION OF AN AUTOMATIC TOOL FOR CONTENT MONITORING, CURATION AND DISTRIBUTION

We will have taught you to be autonomous, to look for relevant information and content. But we can set up a "curation" and content distribution tool on your corporate social networks: sourcing and mapping information and content according to your challenges and objectives, technical adaptation, training and use.

Implementation of a "curation" and automatic distribution tool for content on your social networks:

  • Sourcing and mapping
  • Technical adaptation
  • Training and use (feedback after 1 month of use)
outil de curation sur les réseaux sociaux

MY BUSINESS

Corporate guidance
PERSONAL AND SOCIAL BRANDING SUPPORT FOR EXECUTIVES AND MANAGERS

Executives and managers are the spokespeople of the company/organisation, of its brand, and its outreach...

We support your first ambassadors in self-marketing and digital self-marketing, to establish or strengthen their positioning, their leadership and their visibility.

 Also, we deliver public speech training, media training, video biography creation, portrait photography, etc.

formation des collaborateurs aux réseaux sociaux
CREATION OF CORPORATE SOCIAL NETWORKS AND DIGITAL STRATEGY
  • Digital practices and tools diagnosis – Benchmarking
  • Development of corporate digital editorial strategies (research, analysis and drafting of editorial charter)
  • Creation of corporate social networks (Facebook, LinkedIn, Twitter, etc.)
  • Account profile development
  • Content planning (templates with examples)
  • Presentation and appropriation workshop
COMMUNITY MANAGEMENT
  • Management of corporate social networks : networks : Delegated management of social networks, or partial management in co-operation with the company's communication team.
SOCIAL NETWORK EMPLOYEES TRAINING
  • Group employee training events in social networking: teaching, employee consistency (personal image, professional image), harmonising profiles and content
  • Discovering the basics, being on social networks; what for?
  • Creating/enhancing personal accounts (LinkedIn, Facebook, Twitter, etc.)
  • Creating and optimising profiles
  • Expanding your community
  • Taking ownership of company digital strategy
  • Maximising engagement
  • Creating relevant posts, exploiting business content
  • Bringing your personal digital brand to life in a professional context
  • Which strategy for which goal?

The programs are given as an indication. Each course is tailored to you, adapted to your issues and challenges, to your situation. Interactive exercises and practical cases are covered during the course.

CREATING LINKEDIN SUMMARIES

Based on each employee's personal brand.

Social branding assistance gives you the tools and methods to write your personal summary. And we can also write it for you in accordance with your personal brand.

 

IMPLEMENTATION OF AN AUTOMATIC TOOL FOR CONTENT MONITORING, CURATION AND DISTRIBUTION

We will have taught you to be autonomous, to search for information and content that you find interesting. We can also setup content “curation” and distribution tools on your social networks: information and content sourcing and mapping that interest you and are relevant to your areas of interest (challenges and objectives), technical adaptation, training and use.

Implementation of an automatic content “curation” and distribution tool on your social networks

  • Sourcing and mapping
  • Technical adaptation
  • Training and use (feedback after 1 month of use)
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