Ambassadors Programm
Companies, SMEs & large groups, associations & federations, collective projects, YOUR BRAND !
For a company, having a good reputation, creating a positive image, is essential.
Working on its "Corporate Brand", i.e. its perception among customers and prospects, consumers or future consumers, helps to build loyalty and boost sales.
Working on your "Employer Brand", i.e. your perception among potential candidates and employees, helps you to recruit and retain talent.
Employees and stakeholders in organisations are the best ambassadors for your brand.We assist you in setting up a tailored "Ambassador Program":
Identification of leaders: executives, managers and employees at all levels and all departments (on a voluntary basis)- Co-development of rules and objectives with leaders, collaborative workshops and collective intelligence
- Defining framework, sharing of issues and development of company digital communication standards - definition and choice of indicators
Identification of leaders: executives, managers and employees at all levels and all departments (on a voluntary basis)
- Leadership training (10 people max. per group): "I know myself, I train myself, I gain recognition"
- Implementation of ambassador programmes with the leaders: test period, experimentation
- Experience feedback workshop: exchange, adjust, measure
Employee advocacy generates 14 times more brand visibility, 5 times more website traffic, 25% more leads (prospects), + 560% more reading of publications (Reach), 7 to 8 times more commitment.
Why leaders? To guarantee communication authenticity and capitalise on the audience and on individual knowledge.